Online Advertising
[ Google Adwords ]
Google sells paid listings that appear above and to the right-hand side
of its regular results, through a program called Google AdWords.
Source: Search Engine Watch.com
[ Overture ]
Overture allows sites to "bid" on the terms they wish to appear for. You
agree to pay a certain amount each time someone clicks on your listing.
This is why it is sometimes called a "pay-per-click" (PPC) or a "cost-per-click"
(CPC) search engine.
Source: Search Engine Watch.com
Search Engine Optimization (SEO),
the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Source: Webopedia
Online Promotion
Telling your customers about your service on the web
Promoting your business services, or products online is really not that different from how you would go about the task traditionally. You'll need a mix of good planning, a network of good contacts, and of course a budget. Working in tandem with activities to optimize your website for search engines, an online promotional campaign can increase your site's ranking and drive traffic i.e. visitors to your service.
We can provide the following components as part of your campaign:
Link Building
Link popularity - networking for your website - is very important. Search
Engines pay great attention to the quality and relevance of links to
your website from others. We would seek highly relevant links to, to
boost your website's visibility. We don't use link farms / aggregators
but a personal technique, that we believe gives more reliable long term
results.
CPC / PPC programme
We can managed your CPC / PPC programme, set up your ads, trial keywords,
and monitor all activities / results against your budget. By looking
after your programme, we can save time, resources and expense.
Of course these components are most effective when combined with SEO in an overall online promotional campaign.
Continual promotion
Although your website may have achieved good visibility and page ranking through an integrated SEO and promotional campaign you can't afford to rest on your laurels. The web is no different to any other marketplace, in that you have to keep promoting your service to ensure it remains competitive.
We can suggest ways you can maintain a competitive edge. E-Mail marketing is one thing to consider. We can design/produce and send email newsletters, promotions, data sheets, to keep push your products, keep your customers informed and keep them coming back to your site.
If you want to send regular email promotions, to subscribers, we can provide an email management system, that allows you to send out different email templates to different groups of subscribers/customers, and track responses. This system can plug directly into your website and allow you to control your email campaigns.
Search Engine Optimization I Back to top
Want to find out more about how effective promotion?
Email enquiries@oldhandmedia.co.uk
or fill out the quick response form on the contact
page