Search Engines

Google
The most popular search engine. The largest index - results ranked by general popularity

Yahoo
One time King - largely usurped by Google - Now redesigned search engine and index.

MSN Search
Incorporates Microsoft 'Encarta" encyclopedia answers in its search results.

Teoma
Suggests ways to refine your searches and claims refined link relevance.

ASk Jeeves
Ask Jeeves a question and he'll search for the answer (Powered by Teoma)

ZapMeta
Simultaneously search multiple search engines under one interface.

Source: Noodle Tools

A random selection of the many search tools available on the web.

Search Engine Optimization (SEO),

the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Source: Webopedia

Search Engine Optimisation

Online Promotion

Taking steps to help customers find your website

A well designed website, that has an attractive interface, simple structure, great products or interesting content, is bound to attract customers, subscribers or pull in clients - right? Well yes... except not if they can't find it! Putting your brand new website online is one thing but if it's not in the search engine listings, it's invisible... If you have had a website up and running for a while and thought your ROI was to say the least disappointing, then Search Engine Optimisation (SEO) and online promotion, might just be what's at fault.

SEO and online promotion in general is big business and there are many companies offering an often bewildering array of tricks to get your website indexed with search engines. Some may guarantee your sites place in a given search engine, or promise increased traffic.

At Oldhand we don't make these sorts of promises or guarantees.
Not least because , without knowing the particulars of a website - the market it will operate in, how competitive the sector is online, whether the site is new or has been online for a time. it's difficult to make predictions, never mind guarantees guarantees. A huge increase in traffic may sound good, but pointless if know one buys from your online shop, or subscribes to your site's content, because the people sent there have come from an source not remotely relevant to your service.

We won't claim, predict or promise. We'll simply advise you on a structured SEO campaign, that would include items such as:

• Submission Campaign - We submit your site to the major search engines through a paid inclusion programme
• Produce optimised web page structures, or suggest ways to improve existing page structures for SED
• Advise on how the text on your webpage - writing the copy can effect SEO
• Provide a copy writing service, through our associates, who are experienced in writing for the web. That way you can be sure of authoritative, keyword-rich copy.

These are some of the features we would include to give you the best chance possible of increasing your website's visibility with search engines and therefore greatly enhancing your prospects of effectively competing in your sector online. Just as accessibility opens up your website to a greater number of users, SEO ensures that your website is accessible to Search Engines.

Promoting your website online I Back to top

Want to speak to us about optimising your website towards better search engine rankings?
Email enquires@oldhandmedia.co.uk or fill out the quick response form on the contact page